Privacy Policy - The CX Guru

Last updated: 06/08/2025

The CX Guru respects your privacy and is committed to protecting your personal data.
This policy explains what information we collect, how we use it, and your rights under UK law.

1. Who We Are

The CX Guru is a consultancy service run by Dan Portus, based in the UK.
If you have any questions about this policy or your data, you can contact us at:
📧 dan@thecxguru.co.uk

2. What Information We Collect

When you complete a LinkedIn form, sign up for resources, or contact us directly, we may collect:

• Name

• Email address

• Job title / company

• Any other information you choose to provide

3. How We Use Your Information

We use your data to:

• Send you the resource you requested (e.g., The First 90 Days CX Playbook)

• Share relevant updates, insights, and resources about customer experience

• Respond to your enquiries

• Improve our services and marketing

We will never sell your information to third parties.

4. Legal Basis for Processing

We process your personal data under one or more of the following lawful bases:

• Consent – where you have given clear permission for us to contact you

• Legitimate interests – to share relevant business insights that may be useful in your role

5. How We Store and Protect Your Data

We store your information securely and only for as long as necessary for the purposes above.
We use trusted platforms (e.g., LinkedIn, email providers) to manage communications.

6. Your Rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you

• Request correction or deletion of your data

• Withdraw your consent at any time

• Object to processing based on legitimate interests

To exercise these rights, contact us at dan@thecxguru.co.uk.

7. Changes to This Policy

We may update this policy from time to time. The latest version will always be available at:

https://www.thecxguru.co.uk/privacy-policy

By providing your details via our LinkedIn forms or website, you agree to this privacy policy.